We still don’t know if all audiences will return or if the strong starts will sustain, especially as competition returns. The success of both films shows that among most active moviegoers - i.e, the demographics behind these successes - there’s a viable path for exhibition. Instead, this theatrical exclusive will take in around $19.5 million in nearly 50 percent fewer locations than “Mortal,” and a lot less marketing support. Here, it was viewed as a potential cult success but advance estimates of $10 million seemed optimistic. “Demon Slayer,” an animated film based on a popular manga comic, is also the biggest-grossing film all time in Japan. With 'Spider-Man: No Way Home,' Theaters Found Their Christmas SaviorĢ021 Emmy Predictions: Who Will Win at the Primetime Emmy Awards?ĥ0 Essential United Artists Movies Amazon Will Own in MGM Deal Perhaps most impressive is it succeeded while facing a competitor that sought the same audience.Īs the 2021 Box Office Ends on a High, the Future of Theatrical Releasing Remains Unclear This achievement also came while being available on HBO Max, and while many theaters are still not open.

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